Key Benefits of SEO for Small Business (2022 Updated)

5 Key Benefits of SEO for Small Businesses in 2022

Small businesses often wonder how to grow their business online. I am going to tell you why search engine optimization (SEO) is so important for your company. Digital marketing channels such as SEO can help you reach new clients, and SEO has proven to be the most reliable and cost-efficient digital channel. 

A business’ presence in organic search results speaks volumes about its credibility and growth. As businesses seek to reach new customers in this digital age, they must establish their online presence, and what better way than on a search engine to find such customers?

According to WebFx, the average conversion rate for organic traffic (or traffic that comes from search engines like Google) is around 16% compared to PPC that is 2.4%.

Startups and small businesses should focus on SEO to establish themselves online as trustworthy and authoritative.

Here are the Benefits of SEO for Small Businesses

1. Brand Visibility

There are over 5 billion people visiting search engines every day. That is 5 billion searches per day! Imagine the tonne of traffic you will get by appearing on the first page of the Search Engine Results Page.

But don’t just take my word for it, I have some mouth-watering stats to back this! According to WebFX, 93% of online experience begins with the search engine, 95% of search traffic goes to the first page of search results, and 70% of users click on the results on the first page of SERP.

The primary goal of every SEO strategy is to attract prospects to your website. People are constantly on the web searching for information and it requires SEO for prospects to see your webpage. You increase traffic and visibility when you increase your ranking. You increase your ranking when your page is search engine optimized.

2. SEO Helps Small Businesses Save in the Long Term

Believe it or not, you can give your business the visibility it needs without breaking the bank! SEO is cheaper when compared with other digital marketing channels.

According to digitalcharts.com, 50% of marketers believe SEO is the most effective digital marketing strategy. You don’t have to spend money paying for ads, discounts, and promos. WebFX backs this by stating that SEO costs between $750 and $2000 per month, compared to Pay Per Click that costs between $9000 and $10,000 each month.

Cost-effectiveness aside, SEO also possesses longevity as it continues to generate traffic for you, even in the future.

And the best part?

Leads gotten from SEO are ten times more likely to convert than leads gotten from other outbound channels. Yes, SEO provides a better conversion rate. For example, when you use rich snippets that show star ratings for reviews, carousel, thumbnail, product list ads, and your contact details, you are likely to increase the level of trust among your users. And after they see the preview, they are more likely to click on your website URL.

So yes, SEO isn’t just cheap, it is durable and converts better than other digital marketing channels.

3. Brand Credibility

Users love and trust the results from search engines, so ranking top of SERP is a testament to the fact that your business is credible and trustworthy. Consider SEO as a long-term investment that will keep bringing in revenue.

SEO is a catalyst for building brand reputation. The more visitors see your website on search engines, the more trust they have for your brand. This trust would build a strong, lasting relationship that would drive massive traffic.

4. Better User Experience

One thing you should know when trying to optimize your website is that; search engine algorithms have been designed to rank pages with premium user experience. So basically, your website should be designed for users if you plan on getting any traffic.

Features like page load speed, image size, font fit-to-screen, mobile accessibility, interactivity, and the overall website design play major roles in delivering a top-tier user experience.

SEO can effectively improve a user’s experience. A better UX means more traffic, leads, better brand reputation, more conversions, and more revenue.

5. SEO Helps Small Businesses make Data-Driven Decisions

Accurate, up-to-date, and robust information could be all your business needs to succeed. SEO provides you with valuable information about your business and your customers.

You can understand where and how customers are visiting your website and what they’re looking for. This can help you track their activities on your website and make informed decisions with that data.

With SEO you can also gain deep insights into searchers’ intent and the keywords customers are using to search for your products online. You will also gain knowledge of the keywords on competitors’ websites, what they’re ranking for, and explore other keyword opportunities to rank your pages.

What impact does SEO have on your small business or online marketing? Share your experiences below. If you haven’t mastered SEO yet, start now. Do you need results-based SEO services? I can help.

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